A questionnaire is an important part of market research because it provides valuable data about how much the customers like the product. what changes do they want? What should be added to the product? Which price is good for all the customers? They are some important questions that help you to increase the sales of your product. However, our free questionnaire templates help you to find out the place where your product stands in the market.
A questionnaire allows you to ask different questions about your product and enables you to get honest feedback on your product. Further, it is a very powerful tool that allows you to see the feelings, behavior, or attitude of a specific audience towards your products. With its help of it, you can easily collect valuable data. Generally, a questionnaire is a predesigned set of questions made to collect specific information about the products.
How to use Questionnaires?
A questionnaire allows you to find out more about your customers. It provides you a chance to know about the likings, dislikes, and needs of your customers. In this way, you can know your customers better. With the help of this information, you can make your product better. However, you can evaluate the problems of your product very easily.
Now, how do you do that practically? Anyhow, let’s say that Charlie runs a website where he sells T-shirts but the turnover of his business is not well then how he will improve that? In short, he will ask his customers who have purchased something from him about the quality of the product and any changes that they want in the product or about the price of the product. Now the answer to these questions will enable him to find out the problem that was slowing down his sales day by day. In this way, he will work on the suggestions of his customers and will be able to double his sales. That’s how a questionnaire helps you to increase the sales of your business. You can use a questionnaire for all types of businesses.
There are a lot of templates available on the internet that anyone can use to create a questionnaire. Further, you should select the one that fulfills all of your requirements because they are of different types and styles. You should select a template that contains an easy format and is understandable for your customers. So, they can easily understand all the questions. We have several questionnaire templates available below that you can download very easily by just clicking on the download button.
What things you should keep in mind while Creating a Questionnaire?
Questionnaires and Surveys are groups of data or tools used to gather targeted information about people, individuals, and analysis organizations. Meanwhile, Questionnaires are bodies of structured questions with given alternatives designed to acquire needed data/information which is used in analyzing or achieving the investigation intended in a survey. So, Questionnaires are more like data/inputs which you can use in carrying out a survey.
Questionnaires and Surveys can be used to investigate beliefs, opinions, and behaviors, and/or undertake scientific inquiries by the people who administer them. Further, they are usually designed in standard formats to ensure that the facts being investigated are gathered reliably. Some of the ways that you can use for gathering data from Questionnaires and surveys are through the mail (usually in a structured group), online surveys, street and home interviews, and telephone interviews and surveys.
The necessity of surveys and Questionnaires:
There are many reasons why an organization may decide to carry out surveys of their customers, so, are many purposes for such investigations. An organization may decide to investigate the opinion of its customers about a particular product or service. It may also run a survey to drive a market campaign, product development, and promotions. A survey may also be necessary to address an issue or complaints by the customers.
Meanwhile, whatever the reason and/or purpose of a survey about the company’s customers, what is most important is that the methods and the Questions are good enough to address the issues and help you to resolve them easily.
Purpose of Investigation:
First, an organization should clearly describe the purpose of its investigations. Is it to identify their specific needs? Is it to promote a product to a specific segment? After that, the organizations will decide on the style, the questions, and the strategies for the survey.
Research Hypotheses:
These are the premises upon which the investigation is driven. It can be that the customers are not happy with the quality of services. It can be that customers prefer a particular product over another other and the company intends to investigate the reason. Further, all these are possible hypotheses upon which the Questionnaires and other data-gathering tools allow you to investigate in a survey.
Types of Questions:
Questions are the main part of your questionnaire. You should keep them simple and to the point. In this way, it will be easy for the customers to understand the questionnaire.
Keep the following questions in your mind while writing the questions of a questionnaire.
- Are all the questions necessary?
- How you will use all the answers?
- Are all the questions written clearly and understandably?
Methods for investigations:
This will specify the appropriate methods of undertaking the survey. Should it be online? Should it be recorded for further analysis? If the purpose is clear, the method is easier to decide. Sometimes, it is possible to combine more than one method for a survey and research activity.
Questionnaires: This will be based on the purpose of the research and the hypothesis.
Data Gathering and Analysis: Whatever the method chosen, it is important to state the purpose of the investigations and inform the respondents that the information supplied will be discreetly used.
Observations and Recommendations: Observations are made based on the results from the investigation undertaken and the necessary recommendations are given.
