Professional Printable Press Release templates should give clear and concise information about your product or service. If your language is too busy or your language falls flat, it is less likely that the press will be willing to send out the information to the general public. One of the mistakes people make in writing Press Releases is putting in “exciting” language as this often falls flat. Your product may be a good one. But trying to create excitement about it with language is not as effective as one might think. The product should be good enough to sell itself.
For instance, if you are sending out a Press Release about a car, words like “dreamy” and “stellar” may seem like good choices, but will not tell your customers anything about your car. These are more general statements that don’t tell them anything about the product you are trying to sell. Also, making things too technical will only confuse your readers. Using words that only mechanics and those in the factory would know, will cause people to ignore what you have to say.
Press Release Format Guidelines
Instead, try for the clearest language possible in your Press Releases. Tell the customer about the technology that is used to make the ride smooth and easy. Tell them what improvements you have made to make the car handle better. Also, Tell them about any other safety features you’ve added such as parking assistance, backup cameras, and alerts. Tell this all in the clearest and most concise language that you can. Telling the truth will create more buzz and will impress upon the customer more than “exciting” language that will get you nowhere.
Alternately, talking about the storage capacity, the speed at which the computer processes information, the safeties that are in place in case the laptop drops and the different ways it can connect to the internet will mean much more to the researchers or college students who are looking to use a laptop for school and business. The language that you use in your Press Releases will draw in different types of customers who are looking specifically for your product and make them more likely to buy it.
In short, your Press Releases should contain information that is important to your customers. It should be informative without being too specific or too general. You Should draw in customers who are looking for your product specifically. It will guarantee that your customers will be happy with the product once they have received it.
Free Press Release Templates
Here you can download these free Press Release Templates in MS Word format.
04 More useful Press Release Templates
Here is one hand picked Press Release Template that I have chooses from freely offered 4 templates.
Useful Tips on Preparing a Professional Press Release:
Find Relevant Examples for Understanding:
If you have prepared press releases in the past, it wouldn’t be a problem for you to create another one but if you are new to this, it would be a good idea to look at some of the finest examples and see what people created and how they created it. When you look at successful press releases from around the world, it would give you a rough estimate of what your content should look like and how it should portray the information in the market.
The Headline should be Eye-Catching:
Let’s be honest about how someone is convinced to read something. If you take a look at a paragraph, you will only find it interesting if you read it completely or if the headline of the content is interesting enough to catch your eye. The same thing goes with a professional press release as it has to include an interesting headline that gives a proper idea of what the readers will find inside the written content.
Keep it Brief and to the Point:
A press release is not an article nor it is a blog where you can just go on talking about your company. The press release is often published in the local newspaper where each word costs extra to print. This means not only that you need to keep your press release precise and brief but it should be to the point as well so there is only relevant information added to it.
Focus on Sentences and Phrases:
Unlike an article, a professional press release must contain short sentences and phrases that interest readers. What you need to understand before writing a press release is that you are not alone in the market that uses press releases to advertise. There is not enough room to wiggle or play around because you will be asked to close the store in 4-5 lines which means covering full information will be difficult. Not only that the sentences should be short but you should include more interesting and catching phrases so people will remember them easily.
Proofread it more than Once:
Once a press release is published in the newspaper, there is no turning back. If there was a problem or an error, it will be printed in the local media and there will be no option for you to take it back or change it. This makes it crucial to proofread the press release more than once. Either you do it yourself or ask a friend for help, but more than 1 person must proofread the story before it’s published.
